CREATIVITY | |||
A01. Automotive Products & Services | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | MG 50K Campaign (#WomenOfMG) | Cheil Worldwide | MG Motor India Pvt. Ltd. |
2 | MG Astor - The AI Affair | Cheil Worldwide | MG Motor India Pvt. Ltd. |
A02. Banking, Financial Services and Insurance | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Motilal Oswal- Do It Yourself Campaign | Motilal Oswal Financial Services Ltd | |
2 | Policybazaar's Life ka U-turn | Policybazaar Insurance Brokers Pvt Ltd | |
3 | Freedom from clutter in Impact properties | Madison Media | Dhani Loans & Services Ltd |
4 | Bandhan Bank - Strengthening 'Bandhan' with Assam | Madison Ace | Bandhan Bank |
A03. Consumer Durables & Electronics | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Nothing Like Duroflex | Duroflex | |
A04. Corporate Image | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Naali Bindu Campaign_Zee Sarthak | Zee Entertainment Enterprises | |
2 | Chhath Pooja - Sanitizing the ghat Activity | Zee Anmol, Zee Entertainment Enterprises | |
A05.CSR & Social Welfare | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Better Together | Times Network | |
2 | BHADRA BHAABE VOTE | ABP Network Pvt. Ltd. | |
3 | ABP Majha - Bappa Majha | ABP Majha | ABP Network |
4 | #CoronaKoHaranaHai | Zee Entertainment Enterprises Ltd | |
5 | Naali Bindu Campaign_Zee Sarthak | Zee Entertainment Enterprises | |
6 | Hyundai #BeTheBetterGuy | Times Network | Hyundai Motor Company |
7 | Critical Illness | ICICI Lombard GIC Ltd. | |
8 | Kaam Wapasi | ZEE Entertainment Enterprises Ltd | |
A06. E-Commerce | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Housing.com - Yahan Search Khatam Karo | Housing.com | |
A07. Mobile App | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Freedom from clutter in Impact properties | Madison Media | Dhani Loans & Services Ltd |
2 | IL TakeCare App | ICICI Lombard GIC Ltd. | |
3 | Learn the way the world does | Shreyansh Innovations Private Limited | Tutopia Pvt Ltd |
A08.Entertainment & Media | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Ek Mahanayak-Dr. B.R. Ambedkar | ZEE Entertainment | |
2 | BHADRA BHAABE VOTE | ABP Network Pvt. Ltd. | |
3 | Privé Evenings | &PriveHD - Zee Entertainment Enterprises Limited | &PriveHD - Zee Entertainment Enterprises Limited |
4 | Disney Imagine That | Disney Broadcasting (India) Private Limited | |
5 | BANGLAR KHOBOR BANGLAR THEKE | ABP Network Pvt. Ltd. | |
6 | Mauka-E-Vardaat | ZEE Entertainment | |
7 | Tu Chinta Mat Kar Maai | Zee Entertainment Enterprises Ltd | |
8 | Chef vs Fridge Launch Campaign | Zee Cafe - Zee Entertainment Enterprises Limited | |
9 | Flix Superheroes Anthem Shoot Promo | &Flix - Zee Entertainment Enterprises Limited | |
10 | Talent Camera Action Season 2 | Zee Entertainment Enterprises Ltd | |
11 | Mithai | Zee Entertainment Enterprises Limited West Bengal | |
12 | Monster Hunter Promo Campaign | &Flix - Zee Entertainment Enterprises Limited | |
13 | World Music Day on &pictures | &pictures - Zee Entertainment Enterprises Ltd | |
14 | 2020 Ka The End | Zee Entertainment Enterprises Ltd | |
15 | Yeshu | ZEE Entertainment | |
A09. FMCG (Food, Beverages, Beauty) | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Santoor COVID-2 film | Wipro Consumer Care Private Limited | |
2 | Mother Dairy Mishti Doi ABP Ananda Campaign 2020 | ABP Network Pvt. Ltd. | |
3 | Maxkleen farrsh | Wipro Consumer Care Private Limited | |
4 | Chandrika Thilakkam (Shine) | Wipro Consumer Care Private Limited | |
5 | Thand Padi | Imlliadrakee - The Creative Shop | Parag Milk |
6 | Sunsilk ABP Ananda Durga Puja 2020 Campaign | ABP Network Pvt. Ltd. | |
A10. Jewellery, Fashion & Lifestyle | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | True Shine is Timeless | Shreyansh Innovations Pvt. Ltd. | Stonex India Pvt. Ltd. |
2 | #kanyamaan | Shreyansh Innovations Pvt. Ltd. | Vedant Fashions Private Limited |
A11. Retail | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | My Kind of Tech | Reliance Digital Retail Limited | |
A12. Telecom | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Khidki Campaign | Ogilvy | Tata Play Ltd. |
2 | JioFiber Campaign 2020 | Reliance Jio | |
A14. Pharma, Hospitals & Wellness | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Have Wings. Will Fly. | Soothe Healthcare | |
2 | For Her Red Days | Silver Train International | Comfort and Secure |
MEDIA | |||
B01. Best Integrated TV Campaign (Use of two or more mediums along with TV) | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Motilal Oswal- Do It Yourself Campaign | Motilal Oswal Financial Services Ltd | |
2 | World TV Day | Zee Entertainment | |
3 | Housing.com - Yahan Search Khatam Karo | Housing.com | |
4 | Act Now | Times Network | |
5 | Imagine an Alert mechanism, every time you take a Wrong Step in Life! | Mindshare | UltraTech Cement Limited |
6 | Freedom from clutter in Impact properties | Madison Media | Dhani Loans & Services Ltd |
7 | Bandhan Bank - Strengthening 'Bandhan' with Assam | Madison Ace | Bandhan Bank |
8 | Labhlitis Messiah | Zee Entertainment Enterprises Ltd | |
9 | My Kind of Tech | Reliance Digital Retail Limited | |
10 | Be Unapologetically You! | Madison Media | Marico Ltd |
11 | SaReGaMaPa Campaign | Zee Entertainment Enterprises | |
12 | WTP Hello Charlie on Zee Cinema | Zee Entertainment Enterprises Ltd | |
13 | Kehta Hai Voter | News18 Bihar Jharkhand | |
14 | Nothing Like Duroflex | Duroflex | |
15 | Tu Chinta Mat Kar Maai | Zee Entertainment Enterprises Ltd | |
16 | Khidki Campaign | Ogilvy | Tata Play Ltd. |
B02. Best Use of TV to Launch/Re-Launch Product/Service | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Spotlight of India | MADISON MEDIA | Asian paints |
2 | ABP Nadu Launch Campaign | ABP Nadu | ABP Network |
3 | ABP Desam Launch campaign | ABP Desam | ABP Network |
4 | Crompton Energion Fans - Full Speed Savings | Madison Media | Crompton Greaves Consumer Electricals Limited. |
5 | Ab Badlega Bharat, Banega Navbharat | TIMES NETWORK | |
6 | Mithai Launch Campaign | Zee Entertainment Enterprises Limited | |
B03. Best Use of TV to Promote a Film | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Nazar ghati durghatna ghati | Starcom India | Lenskart |
2 | World Music Day on &pictures | &pictures - Zee Entertainment Enterprises Ltd | &pictures - Zee Entertainment Enterprises Ltd |
3 | Ab Badlega Bharat, Banega Navbharat | TIMES NETWORK | TIMES NETWORK |
B05. Best Integration of Brand & Movie | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Bharat ke Real Champions | Soothe Healthcare | |
2 | Vakeel Saab World Television Premiere | Zee Entertainment Enterprises Limited | |
B06. Best Integration of Digital Content with TV | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Housing.com - Yahan Search Khatam Karo | Housing.com | |
2 | Be Unapologetically You! | Madison Media | Marico Ltd |
3 | Bandhan Bank - Strengthening 'Bandhan' with Assam | Madison Ace | Bandhan Bank |
4 | Labhlitis Messiah | Zee Entertainment Enterprises Ltd | |
5 | SaReGaMaPa Campaign | Zee Entertainment Enterprises | |
6 | Tu Chinta Mat Kar Maai | Zee Entertainment Enterprises Ltd | |
7 | IPL 2021 | Star Sports | |
8 | Kamariya Kare Hip Hop | Zee Entertainment Enterprises Ltd | |
9 | Talent Camera Action Season 2 | Zee Entertainment Enterprises Ltd | |
10 | ZEE BANGLA DURGA PUJO CAMPAIGN | Zee Bangla - Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited |
11 | Dadagiri Launch Campaign | Zee Bangla - Zee Entertainment Enterprises Limited | Zee Entertainment Enterprises Limited |
12 | JK Smart Tyre | JK Tyre & Industries Limited | |
B07. Best Integration of Experiential Marketing with TV | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Freedom from clutter in Impact properties | Madison Media | Dhani Loans & Services Ltd |
2 | Spotlight of India | MADISON MEDIA | Asian paints |
3 | Labhlitis Messiah | Zee Entertainment Enterprises Ltd | |
4 | SaReGaMaPa Campaign | Zee Entertainment Enterprises | |
5 | Vakeel Saab World Television Premiere | Zee Entertainment Enterprises Limited | |
6 | Anmol Rakshak | Zee Anmol, Zee Entertainment Enterprises | |
7 | DOPAHAR KI SWADISHT PRATIYOGITA | Zee Anmol, Zee Entertainment Enterprises | |
8 | Rathayatra Campaign | Zee Entertainment Enterprises | |
B08. Best Use of Influencers/Celebrities on TV | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | CRED Venkaboys | ITW Catalyst Pvt Ltd. | CRED |
2 | Great for the Good CRED | ITW Catalyst Pvt Ltd. | CRED |
3 | MOJ APP | Alliance Advertising & Marketing | |
4 | Brand Story through TV | Madison Media | GCPL |
5 | Imagine TV Celeb Alerting, every time you take a Wrong Step in Life! | Mindshare | UltraTech Cement Limited |
6 | Spotlight of India | MADISON MEDIA | Asian paints |
7 | BHADRA BHAABE VOTE | ABP Network Pvt. Ltd. | |
8 | De-Licious Story: Fuelling India’s Love of Meat to propel India’s First D2C Unicorn |
Madison Media | Delightful Gourmet Pvt. Ltd |
9 | Hotseat - a dream of Millions | MADISON MEDIA | Asian paints |
10 | Mother Dairy Mishti Doi ABP Ananda Campaign 2020 | ABP Network Pvt. Ltd. | |
11 | Kamariya Kare Hip Hop | Zee Entertainment Enterprises Ltd | |
B09. Best Use of TV to Create Brand Awareness | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | JioFiber Campaign 2020 | Reliance Jio | |
2 | Imagine TV as Alert mechanism, every time you take a Wrong Step in Life! | Mindshare | UltraTech Cement Limited |
3 | Freedom from clutter in Impact properties | Madison Media | Dhani Loans & Services Ltd |
4 | Spotlight of India | MADISON MEDIA | Asian paints |
5 | BANGLAR KHOBOR BANGLAR THEKE | ABP Network Pvt. Ltd. | |
6 | Vakeel Saab World Television Premiere | Zee Entertainment Enterprises Limited | |
7 | Mother Dairy Mishti Doi ABP Ananda Campaign 2020 | ABP Network Pvt. Ltd. | |
8 | De-Licious Story: Fuelling India’s Love of Meat to propel India’s First D2C Unicorn |
Madison Media | Delightful Gourmet Pvt. Ltd |
9 | Sunsilk ABP Ananda Durga Puja 2020 Campaign | ABP Network Pvt. Ltd. | |
10 | Crompton Geysers - Perfect Hot Water | Madison Media | Crompton Greaves Consumer Electricals Limited. |
11 | Anmol Rakshak | Zee Anmol, Zee Entertainment Enterprises | |
12 | DOPAHAR KI SWADISHT PRATIYOGITA | Zee Anmol, Zee Entertainment Enterprises | |
13 | AU Bank - Badlaav Humse hai | OMD | AU Small Finance Bank |
B10. Best Branded Content on TV | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Budget bhi shauk bhi | Madison Media | Asian Paints |
2 | Freedom from clutter in Impact properties | Madison Media | Dhani Loans & Services Ltd |
3 | Brand Story through TV | Madison Media | GCPL |
4 | Be Unapologetically You! | Madison Media | Marico Ltd |
5 | Mother Dairy Mishti Doi ABP Ananda Campaign 2020 | ABP Network Pvt. Ltd. | |
6 | Sunsilk ABP Ananda Durga Puja 2020 Campaign | ABP Network Pvt. Ltd. | |
7 | Disney Imagine That x Cello | Disney Broadcasting (India) Private Limited | |
B11. Best Use of Entertainment Channel | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Spotlight of India | MADISON MEDIA | Asian paints |
2 | SaReGaMaPa Campaign | Zee Entertainment Enterprises | Zee Entertainment Enterprises |
3 | Be Unapologetically You! | Madison Media | Marico Ltd |
4 | AU Bank - Badlaav Humse hai | OMD | AU Small Finance Bank |
5 | Rathayatra Campaign | Zee Entertainment Enterprises | Zee Entertainment Enterprises |
B12. Best Use of Kids Channel | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Lion King x Byju's | Disney Broadcasting (India) Private Limited | |
B13. Best Use of News Channel | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | De-Licious Story: Fuelling India’s Love of Meat to propel India’s First D2C Unicorn |
Madison Media | Delightful Gourmet Pvt. Ltd |
2 | BHADRA BHAABE VOTE | ABP Network Pvt. Ltd. | |
3 | Contextual News – Highlighting Cement is irreversible decision in Home Building | Mindshare | UltraTech Cement Limited |
4 | BANGLAR KHOBOR BANGLAR THEKE | ABP Network Pvt. Ltd. | |
5 | Mother Dairy Mishti Doi ABP Ananda Campaign 2020 | ABP Network Pvt. Ltd. | |
6 | "GOOD NEWS" BY INDIRA IVF | Madison Media | Indira IVF Hospital Private Limited |
7 | BANGLAR BIDHAN | ABP Network Pvt. Ltd. | |
8 | TIMES NETWORK India Economic Conclave | Times Network | |
9 | TIMES NETWORK India Revival Mission | Times Network | |
10 | Sunsilk ABP Ananda Durga Puja 2020 Campaign | ABP Network Pvt. Ltd. | |
B14. Best Use of Regional Entertainment Channel | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Spotlight of India | MADISON MEDIA | Asian paints |
2 | Labhlitis Messiah | Zee Entertainment Enterprises Ltd | |
3 | Tu Chinta Mat Kar Maai | Zee Entertainment Enterprises Ltd | |
4 | Mithai Launch Campaign | Zee Entertainment Enterprises Limited | |
5 | Kamariya Kare Hip Hop | Zee Entertainment Enterprises Ltd | |
6 | Talent Camera Action Season 2 | Zee Entertainment Enterprises Ltd | |
7 | Crompton Energion Fans - Full Speed Savings | Madison Media | Crompton Greaves Consumer Electricals Limited. |
B15. Best Use of Sports Channel | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Freedom from clutter in Impact properties | Madison Media | Dhani Loans & Services Ltd |
2 | Imagine Sports as an Alert Mechanism, every time you take a Wrong Step in Life! | Mindshare | UltraTech Cement Limited |
3 | How INDRA IVF Won With Sports | Madison Media | Indira IVF Hospital Private Limited |
B16. Best Use of Knowledge & Lifestyle Channel | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | De-Licious Story: Fuelling India’s Love of Meat to propel India’s First D2C Unicorn |
Madison Media | Delightful Gourmet Pvt. Ltd |
2 | Building premium imagery by leveraging association with infrastructure marvels | Mindshare | UltraTech Cement Limited |
BROADCASTERS | |||
C01. Best Launch/Re-Launch of a Program/Channel | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Yeshu | ZEE Entertainment | |
2 | ABP Nadu Launch Campaign | ABP Nadu | ABP Network |
3 | Namak Issk Ka | Viacom18 Media Pvt. Ltd. | |
4 | Financial Quotient | CNBC-TV18 | CNBC-TV18 |
5 | WTP Hello Charlie on Zee Cinema | Zee Entertainment Enterprises Ltd | |
6 | ABP Desam Launch campaign | ABP Desam | ABP Network |
7 | Mauka-E-Vardaat | ZEE Entertainment | |
8 | Bigg Boss 14 | Viacom18 Media Pvt. Ltd. | |
9 | Disney Imagine That | Disney Broadcasting (India) Private Limited | |
10 | Bawara Dil | Viacom18 | |
11 | Ek Mahanayak-Dr. B.R. Ambedkar | ZEE Entertainment | |
12 | Pinaki & Happy The Bhoot Bandhus – Launch | Nickelodeon Sonic India - Viacom18 Media Pvt. Ltd. | |
13 | Tujhse Hai Raabta Launch Campaign | Zee Anmol, Zee Entertainment Enterprises | |
C02. Best Program Promotion on TV | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Financial Quotient | CNBC-TV18 | |
2 | Mauka-E-Vardaat | ZEE Entertainment | |
3 | Ek Mahanayak-Dr. B.R. Ambedkar | ZEE Entertainment | |
4 | Sunday Night Football | Star India Pvt. Ltd. | |
5 | BANGLAR KHOBOR BANGLAR THEKE | ABP Network Pvt. Ltd. | |
6 | Dadagiri Launch Campaign | Zee Entertainment Enterprises Limited | |
7 | Vakeel Saab World Television Premiere | Zee Entertainment Enterprises Limited | |
8 | IPL 2021 | Star Sports | |
9 | Yeshu | ZEE Entertainment | |
10 | Mithai Launch Promotion | Zee Entertainment Enterprises Limited | |
11 | BANGLAR BIDHAN | ABP Network Pvt. Ltd. | |
12 | Nave Lakshya | Star India Pt ltd | |
C03. Best Marketing Strategy -Integrated (Use of 2 or more mediums) | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Act Now | Times Network | |
2 | BHADRA BHAABE VOTE | ABP Network Pvt. Ltd. | |
3 | WTP Hello Charlie on Zee Cinema | Zee Entertainment Enterprises Ltd | |
4 | Disney Imagine That | Disney Broadcasting (India) Private Limited | |
5 | The Real HD Experience | Star India Pvt. Ltd. | |
6 | Bigg Boss 14 | Viacom18 Media Pvt. Ltd. | |
7 | BANGLAR BIDHAN | ABP Network Pvt. Ltd. | |
8 | Talent Camera Action Season 2 | Zee Entertainment Enterprises Ltd | |
9 | World TV Premiere Dabangg3 | Zee Entertainment Enterprises Ltd | |
10 | Tujhse Hai Raabta Launch Campaign | Zee Anmol, Zee Entertainment Enterprises | |
11 | Namak Issk Ka | Viacom18 Media Pvt. Ltd. | |
12 | Anmol Rakshak | Zee Anmol, Zee Entertainment Enterprises | |
13 | Nickelodeon Yoga Se Hi Hoga 2021 | Nickelodeon India - Viacom18 Media Pvt. Ltd. | |
14 | Agniphera Launch Campaign | Zee Anmol, Zee Entertainment Enterprises | |
15 | DOPAHAR KI SWADISHT PRATIYOGITA | Zee Anmol, Zee Entertainment Enterprises | |
16 | Vakeel Saab World Television Premiere | Zee Entertainment Enterprises Limited | |
C04. Public Service | |||
Sr. No | Entry Name | Entrant Company Name | Brand Company Name |
1 | Act Now | Times Network | |
2 | BHADRA BHAABE VOTE | ABP Network Pvt. Ltd. | |
3 | Tu Chinta Mat Kar Maai | Zee Entertainment Enterprises Ltd | |
4 | Dabangg Bano Mask Pehno | Zee Entertainment Enterprises Ltd | |
5 | ABP Network - Robin Hood Army | ABP Network |