#PrimeTimeAwards | #TVFirst

AWARDS FOR
EXCELLENCE
IN TV ADVERTISING

 

(Recognizing creative work from various industry sectors in the television advertising domain.)

A01. Automotive Products & Services

Recognizing outstanding TV campaigns done by the automotive products & services industry.
Example: two-wheelers, four-wheelers, petrol, engine oil, car accessories, tyres etc.

A02. Banking, Financial Services and Insurance

Recognizing outstanding TV campaigns done by the banking, financial services and insurance industry.
Example: banks, insurance, loan, mutual funds, financial consultants, cash management services etc.

A03. Consumer Durables & Electronics

Recognizing outstanding TV campaigns done by the consumer durables & electronics industry.
Example: household and office electronics, home furnishings & maintenance etc.

A04. Corporate Image

Recognizing outstanding TV campaigns that enhance image of an organization without mentioning specific product attributes, recruitment, festival messages etc.

A05.CSR & Social Welfare

Recognizing outstanding TV campaign that created awareness to promote social welfare.
Example: public service announcement, environmental awareness, ethnic & disability awareness, anti-smoking, anti-drunk-driving etc.

A06. E-Commerce

Recognizing outstanding TV campaigns done by the e- commerce industry
Example: ecommerce websites, online services, online retail/wholesale marketplaces.

A07. Mobile App

Recognizing outstanding TV campaigns done by the mobile app industry.
Example: payZap, google pay, spotify, paytm, swiggy, urban clap.

A08.Entertainment & Media

Recognizing outstanding TV campaigns done by the entertainment & media industry.
Example: television programming, movies, trailers & promos, music etc.

A09. FMCG (Food, Beverages, Beauty)

Recognizing outstanding TV campaigns by fmcg, food & beverages industry.
Example: food products , home & personal care, cosmetics, dairy products, non-alcoholic beverages etc.

A10. Jewellery, Fashion & Lifestyle

Recognizing outstanding TV campaigns by Jewellery, Fashion & Lifestyle Industry.
Example: apparel, footwear, accessories, luxury goods etc.

A11. Retail

Recognizing outstanding TV campaigns by retail industry.
Example: malls, departmental stores, virtual stores, salons, home décor & furniture etc.

A12. Telecom

Recognizing outstanding TV campaigns by telecom industry.
Example: mobile network service providers and mobile phones, DTH service providers, internet service providers.

A13. Travel, Tourism & Hospitality

Recognizing outstanding TV campaigns by travel, tourism & hospitality industry.

A14. Pharma, Hospitals & Wellness

Recognizing outstanding TV campaigns by pharma, hygiene & wellness industry

A15. Best Television Advertisement

We are not inviting nominations in this sub category. This award is handpicked by the Grand Jury from the subcategory A01 to A14

(Recognizing exemplary television advertising campaigns done by brands/agencies/ broadcasters through various medias.)

B01. Best Integrated TV Campaign (Use of two or more mediums along with TV)

Recognizing outstanding work which successfully integrated TV along with other 2 other mediums in the media plan.

B02. Best Use of TV to Launch/Re-Launch Product/Service

Recognizing outstanding work done on TV that successfully utilises research, planning, marketing and strategy for the launch/re-launch of a product/service.

B03. Best Use of TV to Promote a Film

Recognizing outstanding work which successfully uses TV for promoting a Film

B04. Best Use of TV to Promote OTT Content

Recognizing outstanding work which successfully uses TV for promoting OTT Channel/ Content/ Series/ Short Films.

B05. Best Integration of Brand & Movie

Recognizing outstanding TV campaign that associates a brand/programme/product/service with a movie.

B06. Best Integration of Digital Content with TV

Recognizing outstanding work that successfully integrates content on digital/social media/apps/ with TV for promoting a product/service/brand.

B07. Best Integration of Experiential Marketing with TV

Recognizing outstanding work that successfully used experiential marketing along with TV for promoting a product/service/brand.

B08. Best Use of Influencers/Celebrities on TV

Recognizing outstanding work done on TV that effectively associates influencers and/or celebrities with advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

B09. Best Use of TV to Create Brand Awareness

Recognizing outstanding TV campaign that created brand awareness.

B10. Best Branded Content on TV

Recognizing outstanding work done on TV that successfully uses innovation and effectiveness of a sponsorship program featuring content creation, product placement or product/service association to reach specific business goals and enhance the image of the organization.

B11. Best Use of Entertainment Channel

Recognizing outstanding work done on TV that has successfully used an entertainment channel for promoting a product/service/brand.

B12. Best Use of Kids Channel

Recognizing outstanding work done on TV that has innovatively used the kids channel for promoting a product/service/brand.

B13. Best Use of News Channel

Recognizing outstanding work done on TV that has successfully used a news channel for promoting a product/service/brand.

B14. Best Use of Regional Entertainment Channel

Recognizing outstanding work done on TV that has creatively used a regional entertainment channel for promoting a product/service/brand.

B15. Best Use of Sports channel

Recognizing outstanding work done on TV that has successfully used a sports channel for promoting a product/service/brand.

B16. Best Use of Knowledge & Lifestyle Channel

Recognizing outstanding work on TV that successfully utilises knowledge & lifestyle channel for promoting a product/service/brand.

C01. Best Launch/Re-Launch of a Program/Channel

Recognizing outstanding work done by a broadcaster to promote a program on TV

C02. Best Program Promotion on TV

Recognizing outstanding work done by a broadcaster to promote a program on TV

C03. Best Marketing Strategy -Integrated (Use of 2 or more mediums)

Recognizes the most effective and innovative integrated marketing campaign done for the promotion of a program or channel

C04. Public Service

Recognizing outstanding TV campaigns done by a broadcaster which creates awareness amongst the public regarding social welfare.

Advertiser of the Year
Advertising Agency of the Year
Media Agency of the Year