Case Studies 2025

A44. Use of Consumer Insights & Analytics/ Big Data/ AI

Categories Name : South Awards For Stage of Brand Building

Sub-Category : Use of Consumer Insights & Analytics/ Big Data/ AI

Entry Name (Campaign) : Tracking the Invisible: How Wakefit Engineered a Multi-Touch Attribution Model with Privacy-Safe Data

Brand Name :Wakefit

Agency Name :HiveMinds Innovative Market Solutions

Metal : Gold