| A. Marketing Strategy |
| A1. Brand Recall |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
RexBot educates India's youth on healthy sex |
Durex |
Interactive Avenues Pvt. Ltd. |
 Bronze |
| 2 |
When India Dared to Stare |
MTV |
Madison Media |
 Silver |
| 3 |
ACTIVATING INFECTION ALERT SYSTEM IN RURAL INDIA |
Lifebuoy |
Mindshare India |
 Gold |
| A2. Lead Generation |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Big Bazaar –24 Hours Facebook Live, “Shopatainment” |
Big Bazaar |
Future Group |
Gold |
| 2 |
Midnight Sale |
Big Bazaar |
Flying Cursor |
Silver |
| 3 |
Flipkart Ads | Jio |
Flipkart Ads | Reliance Jio |
Flipkart Ads |
Bronze |
| A3. Launch of Product/Service |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Durex AiR #HateCondomsLoveDurexAiR |
Durex |
Havas Worldwide India |
Gold |
| 2 |
Maiam Whistle |
Maiam Whistle |
Interaction One Solutions Pvt. Ltd. |
Silver |
| A4. Relationship Building/Remarketing |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
30 Million Touches - India Played Digitally - Jio KBC Play Along |
Reliance Jio |
Reliance Jio |
Gold |
| 2 |
Castrol Mini Truck - Shiksha Kendra - Aapki Taraki ka Saathi |
Castrol CRB Mini Truck |
Mindshare India |
Silver |
| A5. Best use of Apps/Games for Marketing |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
When India Dared to Stare |
MTV |
Madison Media |
Bronze |
| 2 |
Rakhi With Fabelle |
Fabelle |
Madison Media |
Gold |
| 3 |
30 Million Touches - India Played Digitally - Jio KBC Play Along |
Reliance Jio |
Reliance Jio |
Silver |
| A7. Campaign To Drive Sales |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Durex AiR #HateCondomsLoveDurexAiR |
Durex |
Havas Worldwide India |
Silver |
| 2 |
Chug Chug on Chuk Chuk |
Pepsi |
Mindshare- India & RailYatri |
Gold |
| A8. Gender Equity |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
#PowerlessQueen |
Project Nanhi Kali |
WATConsult |
Gold |
| 2 |
Girliyapa and Whisper's Sit Improper |
Girliyapa |
Contagious Online Media Network Private Limited |
Bronze |
| 3 |
MGChangemakers |
MG Motor India |
The Better India |
Silver |
| A9. Amplification |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Election Se Auction |
Star Sports |
Mindshare India |
Gold |
| A10. Community building |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Excuses do not save life, Platelet donation does |
HIT FIK |
Mindshare India |
Gold |
| 2 |
Trails of India |
Trails of India |
Kreativ Street |
Silver |
| A11. Social Connect |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Maiam Whistle |
Maiam Whistle |
Interaction One Solutions Pvt. Ltd. |
Bronze |
| 2 |
Jio For Swachhata – Taking the slack out of Slacktivism |
Reliance Jio |
Reliance Jio |
Silver |
| 3 |
PadMan Challenge |
Mrs. Funnybones Movies |
Digi Osmosis |
Gold |
| A12. Maximizing Mobile Advertising |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Friendship- 1 vs Drunk Driving -0 |
McDowells no.1 soda |
Mindshare India |
Gold |
| 2 |
Issey Apni Hi Gaadi Samjho |
Uber India |
UBER |
Bronze |
| 3 |
#LIVforFootball |
SonyLIV |
Magnon\TBWA |
Silver |
| A13. Digital Influence |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
#JumpForHealth |
Aditya Birla Health Insurance |
Mindshare India |
Gold |
| 2 |
ICANYouCan |
Nicotex |
m/SIX |
Silver |
| B. Channel/Media Strategy |
| B1. Cross Media Integration |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Giving India the sound of Friendship |
McDowells no.1 soda |
Mindshare India |
Bronze |
| 2 |
Multi channel - Multi touch point digital strategy led 5X rise in business revenue |
Thomas Cook India Pvt Ltd |
Logicserve Digital Pvt Ltd |
Gold |
| 3 |
VIVO IPL Election Se Selection |
Star India Pvt. Ltd. |
Star India Pvt. Ltd. |
Bronze |
| B2. In-App Advertising |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Make ‘Silk Heart Pop’ the preferred gifting option this Valentine's Day |
Cadbury Silk |
Carat Media Services India Ltd |
Gold |
| B3. Mobile Applications |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Sonata Sharodia App |
Sonata |
Wavemaker, GroupM |
Gold |
| 2 |
Jio Cricket Play Along- Darshak Bane Khiladi |
Reliance Jio |
Reliance Jio |
Bronze |
| 3 |
30 Million Touches - India Played Digitally - Jio KBC Play Along |
Reliance Jio |
Reliance Jio |
Silver |
| B5. Use of Social Media |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Ted Talks India Nayi Soch - Use of Social Media |
Star Plus |
Sparkt Pvt Ltd |
Gold |
| 2 |
Active Kids Immuno Boosters- Yes Mom |
Activ Kids Immuno Booster |
m/SIX |
Bronze |
| 3 |
Look Look FB 360 Newsfeed Game |
Idea Cellular |
Mindshare India |
Silver |
| C. Enabling Technologies |
| C1. Innovation |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
L'Oreal India: Beauty for all - Retail Consumer Experience in your palm! |
L'Oreal India |
InMobi |
Gold |
| C3. Use of Rich Media / Video / Interactive Content |
| S. No. |
Campaign Title |
Brand Name |
Agency Name |
Metal |
| 1 |
Comicstaan - Use of Rich Media |
Comicstaan |
SoCheers InfoTech Pvt. Ltd & PivotRoots |
Bronze |
