Categories Name : Marketing Strategy

Sub-Category : Amplification

Entry Name (Brand - Campaign Name) : With great pranks comes great responsibility

Parent Company : United Breweries

Agency : Mindshare

Metal : Gold

Results

In a span of 2 days: 1) Reach of 14 Million 2) Video Views 7.88 Million within 2 days (out of which 5.1 million were achieved on our YouTube video https://www.youtube.com/watch?v=LuEmALQozxI&t=61s) 3) Registrations for Free Samples of Instant beer on the KF micro site – 80,000+ 4) 10% increase in organic social followers across Twitter, Facebook & Instagram 5) Over 1 lakh organic shares across social platforms 6) Numerous comments across social media - hailing us the 'Prank of the Year' 7) Notable publications such as Campaigns of the World, Exchange4media, Age India, MansWorld India, JustBeerApp etc. featured the Instant beer video 8) The King of Good Times – Mr. Vijay Mallya shared the video on his personal social handles