Case Study 2019

A8. Gender Equity

Categories Name : Marketing Strategy

Sub-Category : Gender Equity

Entry Name (Brand - Campaign Name) : Love is Love

Parent Company : Contagious Online Media Pvt Ltd

Agency : Girliyapa

Metal : Gold


This project was made possible by the YouTube Creators for Change Program. For more info go to: Total views on YouTube: 2,083,962 Total views on Facebook: 517,034 The objective was to start a conversation around changing the way Indian families react to their loved ones coming out of the closet. This is a story of a girl coming out to her parents. It was conceptualized and written months before the verdict, since we hoped for a verdict in favor of the LGBTQ community. As content creators, we felt it was our responsibility and privilege to use this platform to raise awareness on this topic.