Categories Name : Marketing Strategy

Sub-Category : Relationship Building/Remarketing

Entry Name (Brand - Campaign Name) : When Colors Won Its Fans Back During IPL 2019

Parent Company : Viacom 18

Agency : Madison Media

Metal : Gold

Results

Over 45 days: - 21 million+ impressions recorded - 97,000+ users visited the mobile microsite. - 17,000+ game registrations via FB login - 500+ registrations per day - 4600+ gameplays recorded daily - 30,72,000+ runs scored - 2,000+ Mumbai Indians match tickets won Due to CPL, this year's IPL season didn't have as much an impact as witnessed in the previous years. - 31% drop in 2018 was brought down to 2% in 2019 (Colors viewership ratings)