Case Study 2019

C3. Use of Rich Media / Video / Interactive Content

Categories Name : Enabling Technologies

Sub-Category : Use of Rich Media / Video / Interactive Conten

Entry Name (Brand - Campaign Name) : Big Bazaar Cook along

Parent Company : Future Group


Metal : Gold


To provide solution to every household question “ aaj Khaane Mein kya hai” . Using the LIVE video feature of Youtube, Big Bazaar launched ‘INDIA’s 1st LIVE Cooking CLASS’on Big Bazaar food youtube channel Mon – Fri , 5-6pm. The idea was to break the clutter from the already existing recipe world existing on Youtube & to delight the users with a LIVE video interactive show where chefs would even answer queries & provide tip & hacks. This is the first ever LIVE show created by any retail/FMCG brand. Renowned Chefs such as Varun inamdar, Kabita from Kabitas Kitchen , Archana Arte , Neha Mathur , have been part of the show. Also celebrities such as Shilpa Shetty & Kriti Kharbanda have featured in the show In almost 9 months from Dec 2018 , the channel has more than 2.6 Lakh subscribers with 10Mn+ views. Through the show users can also get big bazaar shopping coupons which leads to footfalls in stores. More than 53K footfalls a month.