Case Study 2019

B3. Mobile Applications

Categories Name : Channel/Media Strategy

Sub-Category : Mobile Applications

Entry Name (Brand - Campaign Name) : Phone Se Loan in 3 Mins

Parent Company : Indiabulls

Agency : Madison Media

Metal : Gold


IndiaBulls overachieved the Aadhar verified target by 38%. - Indiabulls sanctioned more than 1.5 Lakhs loan in the span of 5 months. - Significant Market Share in the Personal Loan category as New Entrant. - Industry’s Most Efficient Cost of Acquisition. - Efficient ROAS and Very High Business Volumes. - Exceeded Client’s Expectation on the Target at Very High Margin. - Brand Search Increased by 1300% - Google Play Store – Top 10 App Among Financial App Category in India. 7. Client Introduced New Product for Low Value Loan Product – Dhani Lite