Case Study 2019

B2. In-App Advertising

Categories Name : Channel/Media Strategy

Sub-Category : In-App Advertising

Entry Name (Brand - Campaign Name) : Blow Maadi! (Please Blow!)

Parent Company : United Breweries Limited

Agency : Mindshare

Metal : Gold


Within 30 days we reached 2.16Mn unique users with a high CTR of 1.31%. • 80% users who clicked on the ad interacted with it on an avg. of 15 secs. • 50K+ clicks to the brand site. • Brand Lift Study scores proved Brand awareness went up by 44% and consideration went up by 42%