Case Study 2019
B1. Cross Media Integration
Categories Name : Channel/Media Strategy
Sub-Category : Cross Media Integration
Entry Name (Brand - Campaign Name) : TATA ACE GOLD LAUNCH
Parent Company : Tata Motors
Agency : Havas Media India Pvt Ltd
Metal : Gold
Results
NEARLY DOUBLED THE VOLUME OF THE ACE PORTFOLIO WITH 16% USERS BEING FIRST TIME USERS.