e4M HEALTHCARE COMMUNICATION CONFERENCE:

Effective healthcare communication must be tailored to the end user and to the situation. Research in healthcare seeks to refine communication strategies to inform people about ways to enhance health or to avoid specific health risks. Health communication may seek to:

  • increase knowledge and awareness of a health issue
  • urge people to be healthier
  • encourage people to make healthier choice in terms of food and beverages
  • influence behaviours and attitudes towards a health issue

With the above in mind exchange4media presents its first edition of e4m Healthcare Conference which will focus on having fruitful exchanges to discuss marketing and communications strategies. Through the day, brands, companies and media agencies who have contributed to healthcare communication will discuss how they can stay on top of the latest developments in the industry. It will provide attendees with a platform to network and connect with experts who have created a niche for themselves in a highly demanding environment. The conference will include speaker sessions, interactive master classes and activities which will help to add value to their currently used communication strategies. They can thus fine tune their strategies and be future ready in an environment which is constantly evolving.

WHO SHOULD ATTEND?

  • BRANDS
  • MEDIA AGENCIES
  • ADVERTISING AGENCIES
  • PR FIRMS
  • HEALTHCARE COMMUNICATION AGENCIES
  • PUBLIC HEALTH AWARENESS BODIES
  • HEALTH COMMUNICATION RESEARCHERS
  • HEALTHCARE PRACTITIONERS / HOSPITALS
  • HEALTHCARE COMMUNICATION BLOGGERS
  • GOVERNMENT BODIES