Case study

Result

• CONTRIBUTION TO SOCIETY • Distribution of close to 1 Lakh hygiene kits (masks and sanitizer) to unsung heroes (farmers, retailers, truck drivers and delivery partners). • Received donations from across the country and internationally in collaboration with Smile Foundation. • SOCIAL MEDIA RESULTS • Views on overall campaign digital promotions – 27 Million • Consumer Sentiments – 99.7% positive sentiments • Organic Influencer outreach – Total reach of 8.8 MN through 4300+ Instagram posts and stories • Additional Celebrity engagement - 45.2 Million engagement and 68,241 conversations • CORPORATE ENGAGEMENT • Heartwork chain – Participation by 40+ leading brands with 44.7 Million impressions and 0.23 Million total engagement • ARTWORK FOR HEARTWORK • 9.09 Million engagement and 4,119 conversations engagement through a total of 270+ posts. • OVERALL ENGAGEMENT – 89.9 Million (in total) • PR RESULTS - Overall PR value of $2 Million. • IMPACT ON BUSINESS - Since the campaign activation, business results have jumped 1.35X.