Case study

Result

This is the 3rd year of the #ItsNotOk campaign and apart from awards it has won the hearts of our user community. With the power of Truecaller and our social impact, we have seen a whopping 70% increase in women users (India has over 180 million daily active users) in the last year alone. Sadly, its also because of the increase in call and message based harassment. This year's campaign garnered over 21 million impressions with a potential reach of over 14 million that too at a budget of less than $150K.