#TheMaddies | #Screenage
Case study
Case study
A.5 Best use of Apps/Games for Marketing
Categories Name : Marketing Strategy
Sub-Category : Best use of Apps/Games for Marketing
Entry Name (Name of Programme) : JOLLY RANCHER- Around the world with Little Singham
Parent Company : Hershey India
Agency : Pokkt
Metal : Gold
Result
Pokkt Mobile Game, reached 2 million audiences with 2,67,626 clicks received at 12% engagement rate vs. an Industry average of 2%. ‘Little Singham’ game downloads moved up by 100% and market share rose by 4%. The fan's database rose from 17 Mn to 18.5 Mn and the average time spent on the app increased to 15 minutes.
