Case study

Result

The purpose of the Stay Strong Moms campaign was to build a lasting relationship with the target audience, influence the audience and build a special connect by celebrating the magic that real moms bring to our lives. The campaign was run in 5 phases Cheer, Enable, Inspire, Dedicate and Support. The brand sentiment increased by 18 points to reach an all-time high of 98. The brand managed to gain 25 Cr+ impressions and drive engagement of 20 Lakhs+. Close to 10 lakh+ Organic views, a spike of 338% in mentions and an increase in follower base by 25000+ was observed. The campaign earned PR in 12 digital publications and was also trending on Twitter on the 8th day of the campaign. There was also a spike in search queries for Moms Magic Biscuits by 3X as compared to category brands in the campaign timelines. Around 50K+ Units of Stay Strong Moms Pack were sold. In brand track study, overall brand awareness increased by 17% and spont. awareness in category by 43% Overall mobile played a vital role to build connection with our TG segment via various phases. Apart from the success which is visible in the numbers, the #StayStrongMoms campaign managed to generate a lot of goodwill and loyalty among the moms across the country. By providing a fantastic virtual support to moms and leaving behind https://staystrongmoms.com/ as a lasting link, the brand succeeded in building a lasting relationship in the hearts of its consumers.