Case study

Result

Kingfisher is a brand that is synonymous with the beer in India. Kingfisher is an Indian beer brewed by United Breweries Group, Bangalore. The brand was launched in 1978. With a market share of over 36% in India, it is also available in 52 other countries. A brand renowned in every household and a category leader in the beer segment is consumed by most beer lovers in India. The campaign not only achieved its objective but also delivered some phenomenal numbers. The gamified add campaign drove 5.7 Million Impressions in just 2 weeks, leading to 267,000 unique users clicking the ad and 19,000 Whatsapp shares, a whopping 400% increase was seen in the Click-through-Rate. The focus of the campaign was to engage users through a unique gamified-ad experience by educating them about achieving the perfect froth with Kingfisher Ultra Froth and generate high engagement with the brand and word of mouth through online shares. The gamified add campaign successfully drove 5.7 Million Impressions in just 2 weeks, leading to 267,000 unique users clicking the ad and 19,000 WhatsApp shares, a whopping 400% increase was seen in the Click-through-Rate.