Winners

Case study

Case study
A. 25 Most Effective Search Campaign

Categories Name : Marketing Strategy

Sub-Category : Most Effective Search Campaign

Entry Name (Name of Programme) : Did You mean Loctite Quick?

Parent Company : Asian Paints

Agency : Madison Media

Metal : Gold

Result

Showing a search result similar to Google’s recommendation than just a simple ad copy was a well-received.  Loctite Quick search volume grew by 45%  CTRs were 30% higher – Similar to what one gets by ranking at position 1 organically  30% higher impressions were served at a lower cost than estimated

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