#TheMaddies | #Screenage
Categories Name : Marketing Strategy
Sub-Category : Most Effective Search Campaign
Entry Name (Name of Programme) : Did You mean Loctite Quick?
Parent Company : Asian Paints
Agency : Madison Media
Metal : Gold
Showing a search result similar to Google’s recommendation than just a simple ad copy was a well-received. Loctite Quick search volume grew by 45% CTRs were 30% higher – Similar to what one gets by ranking at position 1 organically 30% higher impressions were served at a lower cost than estimated