Case study

Result

Mountain Dew has an association with gaming and its TG from the year 2016. Creating the biggest community of gamers who are brand custodians, it was organic that the brand becomes the biggest sponsor of the gaming community and gives a platform to the young gamers. 243 Mn Impressions garnered in the year 2019 for Dew Arena 15 Million Game Plays in the span of 10 days 1.5 Mn participants took part in the Mountain Dew Arena on Jio games in the span of 10 days $500k+ earned media was garnered with the Dew Arena championship 6% lift in the brand recall for Mountain Dew