#TheMaddies | #Screenage
Case study
Case study
A. 22 Best Use of Mobile – Customer Engagement
Categories Name : Marketing Strategy
Sub-Category : Best Use of Mobile – Customer Engagement
Entry Name (Name of Programme) : If you could #InteractWithTheFuture , what would you see?
Parent Company : Aditya Birla Capital Limited
Agency : Aditya Birla Capital
Metal : Gold
Result
21 POINTS UPLIFT IN AWARENESS amongst those who saw the video vs industry average of 11 points. • 20 POINTS UPLIFT IN CONSIDERATION amongst those who saw the video vs industry average of 9 points. • 56% VIDEO COMPLETION RATE vs benchmark of 1% • 40% USERS CLICKED THE CTA AFTER THE EXPERIENCE to Plan their Money vs benchmark of 0.5% - 1% • 80% USERS REPLAYED the video more than once. • REACHED 40 MILLION users Delivering 1.3 MILLION ENGAGEMENTS.
