Case study

Result

We reached out to 20 Mn+ customers - More than 1.8 Mn customers opened the email with an average open rate of 8% and achieving a peak open rate of 12.7% - 1,45,000 customers engaged with the campaign and read more details achieving an average CTR of of 7% - More than 35,000 customers submitted their application resulting in 60% increase in customer enquiries as compared to a month before. - 125% increase in business over the previous month campaign - ROI: 12% reduction in Cost of Acquisition (COA)