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Case study
Case study
A.20 Mobile Audio
Categories Name : Marketing Strategy
Sub-Category : Mobile Audio
Entry Name (Name of Programme) : Creating a new Advice touchpoint
Parent Company : Aditya Birla Capital Limited
Agency : Aditya Birla Capital
Metal : Gold
Result
The campaign turned the Toll-free IVR system from a traditional SERVICE MEDIUM into an ENGAGEMENT MEDIUM THROUGH ADVICE. More than 10% of the callers on our Toll-free IVR system selected to listen to our podcasts. The Social Campaign REACHED 1.3 MILLION users generating 1.4 MILLION ENGAGEMENTS at ENGAGEMENT RATE of 63% v/s Benchmark of 40%
