Case study

Result

Meesho is India’s 1st reselling platform, trusted by 10 Million+ resellers who earn more than INR 25,000 per month. Today, Meesho serves over 5 million individuals and enterprises, has raised $215 million and achieved 50x growth in three years. Meesho - short for “meri shop” - was preceded by FashNear, a hyperlocal fashion discovery. By the end of 2015, the founders pivoted to Meesho - Shopify for mobile for India and later moved in to organize and aggregate the Indian long tail supply chain and extended logistical support to its reseller customer base. Meesho has become one of the fastest-growing e-commerce companies in India with its latest Series D fundraiser of $120 million led by Naspers, with existing investors SAIF, Sequoia, Shunwei Capital, RPS, and Venture Highway participating as well. The campaign achieved its results. As a result, the campaign drove over 900, 000 app installs with a 25X growth in unique orders. 95% of app installs were driven on mobile internet (mobile data usage), which correlated to the increase in downloads from tier II and III towns where residential wi-fi connectivity isn’t as prevalent as in cities. The campaign has the following impact on the market: It leads to a 30% reduction in the cost of unique orders, it has driven over 4Million installs. 150,000 orders have been placed after the campaign out of which 80,000 orders have been placed by women that lead to a 24% increase in the total orders by women.