#TheMaddies | #Screenage
Categories Name : Marketing Strategy
Sub-Category : Most Engaging Mobile Campaign
Entry Name (Name of Programme) : Nikon InstaBadge
Parent Company : Nikon
Agency : WATConsult
Metal : Gold
In less than 24hrs of the launch, the brand saw an influx of 10,000+ #NikonInstaBadge Mentions on the platform. We distributed 2000+ personalised badges within few hours. Due to an overwhelming response, we kept making and uploading personalized stickers on Giphy, where it got to an extent that the brand almost got banned by Giphy. Within 48 hours we received 3 Million+ views on Giphy. All these results were achieved with zero investment, it was purely organic and community driven.