Case study

Result

‘It is time to sit-back & binge watch’ a message which pooped up on the Mobile-devices of the audience when they were at home. As Binge-watching scaled substantially during evenings & weekends we used Google’s beta product “related videos” to influence the video- recommendations. GPU-technology was used to target celebrity-fans, watching content real-time. A search-bar was integrated in the video, leaving viewers with a CTA to search ‘Asian Paints where the heart is’ & watch more. Where the heart is’ YouTube Masthead broke the view records up-till Nov’ 2019 across all industries/categories. YouTube interest for “Asian Paints” rose by 466%. Brand’s value in the aspirational & authentic décor space grew by 12%. Campaign received a VTR of 75%. Where the heart is’ YouTube Masthead broke the view records up-till Nov’ 2019 across all industries/categories. YouTube interest for “Asian Paints” rose by 466%. Brand’s value in the aspirational & authentic décor space grew by 12%. Campaign received a VTR of 75%.