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Case study
Case study
A.11 Social Impact / Not For Profit
Categories Name : Marketing Strategy
Sub-Category : Social Impact / Not For Profit
Entry Name (Name of Programme) : A fund raising Initiative to provide 2.5 million meals In India
Parent Company : PepsiCo
Agency : Mindshare
Metal : Gold
Result
Evaluation 2.5 Million meals were provided to the restaurant workers. The digital campaign managed to achieve more than 100Mn reach. As a result of this initiative, 700 additional restaurants added Pepsi on their menus. Earned media value of INR 4.9 Crores. Market Impact There was 100% positive sentiment about the brand. Pepsi became Swiggy’s top soft drink with 48.3% market share
