Case study

Result

Immediately adapting with SOCIAL DISTANCING, we modified the usual mode of operation (face to face meetings) and made Expert Advice AVAILABLE ON YOUR SMARTPHONE through this campaign. More than 5,500 people have left their LEADS TO BE CONTACTED by an ABC Select Advisor with an AVERAGE TICKET SIZE (Profit from Sales) of INR 22,000 across Life Insurance, Health Insurance, Mutual Funds, Home and Personal Loans. The current CONTACTABILITY of these leads is at 79% v/s Benchmark of 25% Our MOBILE MASS APPOINTMENT PLATFORM REACHES over 2.5 MILLION people EVERY SATURDAY, totally reaching more than 39 MILLION people and counting! More than 3.5 MILLION PEOPLE have JOINED AND ENGAGED with the LIVE SESSIONS asking OVER 25,000 QUESTIONS which are answered in Real-Time during the Live Session, generating an ENGAGEMENT RATE of 19% which is 10x HIGHER than benchmarks. The video series REACHED more than 42 MILLION people generating an ENGAGEMENT RATE of 16% which is almost 8x higher than FB video benchmarks.