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Case study
Case study
C.9 Most Effective App Install Campaign
Categories Name : Enabling Technologies
Sub-Category : Most Effective App Install Campaign
Entry Name (Name of Programme) : digibank Digital Acquisition Matrix
Parent Company : DBS Bank
Agency : digibank by DBS - Performics
Metal : Gold
Result
The Results were phenomenal leaving us with an urge to explore further capabilities of First party and AI/ML • A whopping 3X jump in Volumes (# of SA) and “Double Digit %” increase in Value (i.e Increase in M0 Balances) in a span of just 6-7 months. • The Install to Savings Account Rate went up by double digits % which is about 1.5x in just 2 quarters . • The Cost per Saving Account (CPSA) went down by a Mammoth 83% which is 5X as compared to previous year
