Case study

Result

Kingfisher, as a brand, is not only synonymous with beer but also ‘Good Times.’ It is an integral part of the happy moments in people’s lives – be it a get-together, a farewell party, team outings, sports nights or a relaxed evening. The pandemic brought all of it to a standstill. However, the brand was committed to not let these unprecedented times crush the spirit of the Indian diaspora. It aimed to reassure consumers that the good times shall return, but only if each and every individual plays their part. The campaign not only achieved its objective but also gave some phenomenal numbers.13 million consumer views in a span of 10 days. 350% higher interaction rate than average. 194 seconds of average dwell time. 80,000+ shares of the gamified ad unit. Kingfisher achieved its goal of raising awareness among millions of users in a fun and engaging manner to reach 13 million views in just 10 days. The consumers received the campaign engagingly and contributed to 80,000 social shares.