Case study

Result

Mondelez International Group is a global snacks powerhouse with its brands sold across 165 countries. Mondelez believes in delighting its customers by offering the best quality products possible. Over the years they won customers' hearts and successfully made an impact in the market as a leader in the chocolate category in India. Their flagship brand Cadbury Dairy Milk (CDM) is considered the "Gold Standard" for chocolates - the pure taste of CDM defines the chocolate taste for the Indian consumer. The campaign was successful in providing a push-start to reach the target audience in a way they would love to receive it. The campaign reached millions of audiences and delivered record engagement rates through the ad unit. The campaign added a massive reach of about 2.2 Million audiences. As a result, we found the highest engagement of 200% recorded in a single day and a 100% leap in engagement.