Case study

Result

The first-of-its-kind engagement bot on Whatsapp was used to attract prospects and members, engage with both adults and children in a fun way, and contribute to the business by driving leads. With the Jolly Santa Bot, Whatasapp became a key channel in the #MeetTheRealSanta integrated marketing campaign by creating a strong lead funnel. 79% prospects and 21% existing members engaged with the bot, successfully generating 3,661 leads from 4,262 unique users - a high lead conversion of 86%.