Case study

Result

Through the Contactless Greetings campaign, Pepsi broke all records on social media and was one of the biggest lockdown campaign in India in terms of user engagement and reach of message effectiveness. • Pepsi became the number 1 international Cola in India on consumer equity • Set 2 new records on TikTok India - 70,000 user generated videos under 24 hours with a total of 5 Lac videos during the campaign – the campaign set new benchmarks and created records on engagement and views on digital mediums. • #SwagStepChallenge surpassed 100 billion views across TikTok and Instagram • 31 Billion overall engagement across social media platforms • 1 Billion Impressions across social media platforms • 100+ Influencers engaged • PR Value of INR 88.9 Million • Meteoric rise in brand equity score (viz a viz H1’19) - Youth > +10 and Taste > +10 • 96% positive sentiment