Case study

Result

Kingfisher has always struck a chord with millennials, and music has been one of its major avenues to build that connection. And while music lovers found some comfort with online concerts and they were all the rage during the lockdown, we wanted to give our audience something that was more of an experience! Introducing a one of its kind music AR filter on Instagram that allowed users to create their very own unique beat using just their face! With the option of choosing from over 25 original beats across 5 genres, people became their own DJs! This mashed up with the brand's signature 'o la la le o' tune gave people their very own version of an iconic brand tune they love reinstated the fact that no matter where the party is and how many people are invited (or not) Kingfisher will always bring in and enable the "Good Times" ! With a reach of over 42M, 30,000 people created their own jingles - right from social media influencers to celebrities - everyone joined in the party!