#TheMaddies | #Screenage
Case study
Case study
B.1 Cross Media Integration
Categories Name : Channel/Media Strategy
Sub-Category : Cross Media Integration
Entry Name (Name of Programme) : After-dark Stories by Nokia
Parent Company : HMD Mobile India Pvt. Ltd.
Agency : Wavemaker India
Metal : Gold
Result
• Nokia 7.2 feature amongst the top 5 phones by NDTV Gadget Guru and the Value for Money Smartphone of the Year title by Jagran Media Tech Awards • 10 Mn Views achieved through FB Live of 36 RJs in just 2.5Hrs • 150,000 retail footfalls recorded and attributed • 26 Mn reached through contextual messaging on Radio • 60 Mn reached cumulatively by RJs • 3X ROI • Google trends certifying the buzz we created • 3% growth in Social Followers • PR coverage across 11 publications
