Categories Name : South Awards For Communication
Sub-Category : Best use of Integrated Marketing - Media
Entry Name (Campaign) : Zee Keralam - Brand Refresh + Combo Launch Campaign
The people of Kerala hold the color RED very close to their hearts. Be it the red color in the ‘Theyyam’ art form, the ‘red’ in the Kumkum of a Malayali woman’s forehead, the ‘red’ in the ideologies followed by a majority of the people, the ‘red’ in the fiery, undefeated spirit of a Malayali woman… For a channel that’s rooted in Malayali culture for over 5 years, RED Was the ideal choice when we decided to do a BRAND REFRESH Coupled with the most prevalent flower in Kerala, the Hibiscus, our BRAND REFRESH would paint the town… not the town but the Zee Keralam Brand Space RED