Categories Name : South Awards For Special Marketing

Sub-Category : Occasion/ Festive Based or Seasonal Marketing - Food & Beverages

Entry Name (Campaign) : Valentine's Day Case Study

Results

For Valentine's Day, Pink Lemonade crafted the #PerfectlyPerfect Sweet and Sour Tales campaign for Eastern, leveraging the brand's stature as India's leading spice distributor. The campaign reimagined Valentine's Day by associating the spice brand with romantic and culinary adventures, turning everyday cooking mishaps into metaphors for relationship challenges. The creative storytelling aimed to deepen the emotional connection between Eastern and its consumers, highlighting the brand as an indispensable partner in both cooking and love.