IMA South

Case Studies 2024

C.10. Talent/ Influencer Marketing - Real Estate

Categories Name : South Awards For Special Marketing

Sub-Category : Talent/ Influencer Marketing - Real Estate

Entry Name (Campaign) : Urbanrise City of Joy


Results

Alliance Builders embarked on the "Urban Rise" real estate venture, aiming to boost lead generation and unit sales through influencer marketing. Partnering with top Tamil Nadu digital influencers, the campaign personalized content to address specific property needs, fostering authenticity and driving engagement. This innovative approach exceeded expectations, generating quality leads and achieving significant sales growth, transforming Alliance Builders' brand image and market position.