Categories Name : South Awards For Special Marketing
Sub-Category : Talent/ Influencer Marketing - Food & Beverages
Entry Name (Campaign) : Parle 20 20 Cookies Be the 12th Man in CCL Team
Parle Biscuits, one of India's oldest and leading Biscuits and Confectionary Brands, have always supported various forms of sports in India. Whether it was Kabaddi Leagues, the Cricket World Cup, IPL, Celebrity Cricket Leagues, Olympics or the Women's Cricket World Cup, sports had always been an integral part of Parle's ethos. Being a sports-inclined brand, it was natural for Parle to support and extend its ongoing partnership with Celebrity Cricket Leagues T20 tournament for its 10th edition. With a strategic focus, Parle, through its Parle 20-20 Cookies, wanted to enhance customers' experience and provide a unique and lifetime opportunity to be part of CCL.