Categories Name : South Awards For Special Marketing
Sub-Category : Talent/ Influencer Marketing - E-commerce
Entry Name (Campaign) : Big Basket Campaign
The campaign aimed to raise awareness and drive consideration for Big Basket's BBnow speedy delivery service by leveraging strategic collaborations with lifestyle, sketch, and food vloggers on YouTube. Through a mix of long and short-form content, the campaign effectively communicated the benefits of BBnow to potential customers, resulting in significant engagement and viral success.