Categories Name : South Awards For Special Marketing
Sub-Category : Talent/ Influencer Marketing - Consumer Durables/ Automotive/ Manufacturing
Entry Name (Campaign) : Poorvika Pongal Campaign
To boost sales during festival seasons, Poorvika Mobiles collaborated with leading Tamil influencers on Instagram. The campaign aimed to enhance brand visibility, engage a broader audience, and drive sales by leveraging influencer reach. Influencers from Karnataka and Tamil Nadu were selected for Pongal, Diwali, and Aadi festivals. Tailored content concepts included scenarios like upgrading for better content creation, purchasing anniversary gifts, and surprising parents with new phones. Despite the challenge of longer video requirements, influencers adapted well, creating engaging content that aligned with the brand's messaging. The campaign's success was reflected in substantial views and engagement across platforms, with an average of 2.45 million views and 77,000 likes.