Categories Name : South Awards For Special Marketing
Sub-Category : Sustainable Marketing - Media
Entry Name (Campaign) : Zee Keralam - Valentine's Day - Digital Campaign
Zee Keralam orchestrated a harmonic celebration of love during Valentine's week by ingeniously leveraging its own show characters to engage the social media audience organically. Through a cleverly crafted campaign, the channel encouraged viewers to participate by commenting on which character they would like to do many activities with on Valentine's Day. This interactive approach not only sparked lively conversations but also fostered a sense of connection between the audience and the cherished personalities on screen.