Categories Name : South Awards For Special Marketing
Sub-Category : Sustainable Marketing - Consumer Durables/ Automotive/ Manufacturing
Entry Name (Campaign) : The Great Mattress Exchange
The Duroflex Great Mattress Exchange stands as a pioneering endeavor, dedicated to cultivating sustainable habits and promoting responsible consumption within communities. Spearheaded by Duroflex, this initiative aims to leave a positive imprint on both the environment and society by advocating for mattress reuse and the principles of a circular economy. Teaming up with Share At Door Step, the initiative is committed to raising awareness about the environmental repercussions of discarded mattresses and advocating for their reuse and recycling. By incentivizing customers to exchange their old mattresses upon purchasing new ones, the program empowers individuals to actively contribute to waste reduction efforts and embrace a lifestyle centered around sustainability.