IMA South

Case Studies 2024

C.14.1. Talent/ Influencer Marketing - Media

Categories Name : South Awards For Special Marketing

Sub-Category : Talent/ Influencer Marketing - Media

Entry Name (Campaign) : BIGG BOSS 7 -Rendula Onnu Paaklam


Results

Incorporating the client's concept of "Rendula Onnu Paaklam," we produced sketch videos with influencers to promote the unique dual-house dynamic introduced in Bigg Boss Season 7 Tamil. This aligns perfectly with the client's vision, promising viewers double the drama and double the fun with two Bigg Boss houses. To bring this concept to life, we teamed up with renowned sketch influencers who infused "Rendula Onnu Paaklam" with their unique flair. Each influencer crafted a double act reel, showcasing themselves and their alter ego in a playful exploration of the two-house theme in Bigg Boss Season 7 Tamil.