Categories Name : South Awards For Special Marketing
Sub-Category : Occasion/ Festive Based or Seasonal Marketing - Tech
Entry Name (Campaign) : Sounds of Kerala
To highlight JBL's commitment to providing unparalleled sound experiences, the brand crafted the 'Sounds of Kerala' radio campaign, strategically reaching Trivandrum, Kochi, Kozhikode, Kannur, and Thrissur markets. The premise centered on a contest challenging participants to identify Kerala's unique sounds, with JBL-sponsored prizes up for grabs. Launching with teasers, the campaign piqued listeners' curiosity. As festivities approached, capsule promos featuring authentic Kerala sounds were aired, immersing audiences in the state's cultural tapestry. JBL enlisted the support of five prominent local RJs from targeted markets, who championed JBL products on their social media platforms. Simultaneously, a digital contest unfolded on the RJs' social media, prompting followers to discern Kerala's sounds for a chance to win. This collaborative effort spanned the RJs' personal channels and the official Instagram profiles of JBL and Red FM, heightening the campaign's digital footprint. The integration of on-air promotions, social media collaborations, and digital contests ensured widespread engagement. By leveraging the influence of local RJs and strategic digital platforms, the 'Sounds of Kerala' campaign resonated deeply with audiences, amplifying JBL's reputation for authentic sound experiences.