Categories Name : South Awards For Special Marketing
Sub-Category : Occasion/ Festive Based or Seasonal Marketing - Media
Entry Name (Campaign) : Star Vijay Navarathri Kondattam
During Navratri, we forged a divine bond with the women of TN through on-ground events led by Star Vijay’s beloved female stars across 7 districts for 7 days. Navratri Kondattam featured grand pooja ceremonies, golu visits, devotional performances by Super Singer Jr. contestants, discourses by religious leaders, and delicious prasadam by Chef Damu. With 8,000 joyful women, the evenings were a delightful blend of divinity and entertainment for the women and families of TN!