Categories Name : South Awards For Special Marketing
Sub-Category : Occasion/ Festive Based or Seasonal Marketing - FMCG
Entry Name (Campaign) : ITC MANGALDEEP X MANGAL AARAMBH CAMPAIGN
The Ayodhya Ram Mandir was inaugurated on January 22nd of this year. It was hailed as one of the most significant pilgrimage sites for Hindus, believed to be the birthplace of Lord Ram and revered as a sacred site. The construction of the temple was regarded as a symbolic victory for the Hindu community, culminating a decades-long struggle for its realization. Expectations were high for the temple to serve as a catalyst for the development of Ayodhya into a prominent religious and cultural hub. It was anticipated to draw millions of devotees from all corners of India and beyond, thereby contributing significantly to Ayodhya's socio-economic growth as a major religious and cultural center. In alignment with the brand's mission to serve as the enabler of devotion, Mangaldeep undertook a series of initiatives under its campaign "Mangal Aarambh" aimed at actively participating in and enriching the devotees' celebrations.