Categories Name : South Awards For Special Marketing
Sub-Category : Occasion/ Festive Based or Seasonal Marketing - BFSI
Entry Name (Campaign) : Onam Punjari Pookolam
Onam is a festival which is larger than Life for Keralite, a festival which welcomes everyone and is celebrated with their Families, Pookolam is a floral pattern placed at every house to celebrate the festival. • Leveraging the Traditional Practice of decorating homes with Pookolam during Onam in Kerala, our Idea Stems from the Cultural Significance of this ritual. • We innovatively conceived the idea of crafted the Largest ever Pookolam, integrating the Kerala map and infusing cultural references related to the state and the Onam Festival. • To Amplify our impact, we strategically Partnered with the World Book of Records, aiming to set a record in the category of creating the largest Pookolam adding an extra layer of Uniqueness to our endeavour.