IMA South

Case Studies 2024

A5. New Product launch Tech

Categories Name : South Awards For Stage of Brand Building

Sub-Category : New Product launch Tech

Entry Name (Campaign) : New Product launch Tech


Results

We diversified our I series by launching our flagship TWS - the i7. Through this pair of DuoPods, we introduced a breakthrough in the wireless earbuds category via 3D Soundstage, an immersive audio tech curated to offer absolute sound clarity. The 3D soundstage offers instrument separation so that users can hear every instrument distinctly. No matter how low the instrument sounds, users will be able to hear the melody distinctly. These DuoPods also come with high-fidelity bass drivers, re-engineered to provide a sound experience as fluid as poetry. Every beat, every pulse and every note can now be heard with absolute precision. The Bluetooth technology is also amped up with Advanced Audio Codec (AAC) for a lossless audio experience. With a wide frequency range, low noise, and super-low distortion, every subtle inflexion is captured with incredible fidelity. The Bluetooth v5.3 technology offers a range of up to 10m/30 feet, allowing for easy pairing and uninterrupted connectivity for a seamless audio experience. The Mivi DuoPods i7 comes in a sleek casing crafted with a high-quality transparent acrylic lid blending seamlessly with the high-end smooth Matt base. The acrylic lid is tinted in a similar shade to the base for a rich gemstone appeal and makes for an ultimate head-turning piece of audio tech. The DuoPods come in six vibrant shades including Pearl Black, Emerald Green, Iolite Lavender, Peach Fuzz, Sapphire Blue and Topaz White to bring out your personality in the most alluring way possible.