IMA South

Case Studies 2024

A7. New Product Launch - Media

Categories Name : South Awards For Stage of Brand Building

Sub-Category : New Product Launch - Media

Entry Name (Campaign) : New Product Launch - Jagadhatri


Results

Summary Jagadhatri balances between being the eldest daughter of the family and a undercover cop when the lies catch up to her. As she uncovers the secrets of their household, her mother’s truth becomes intertwined with her investigation. Setting a precedent in South Indian television by venturing into the action genre with a female protagonist.