Categories Name : South Awards For Communication

Sub-Category : Innovative Use of Technology

Entry Name (Campaign) : When AI Shashi Tharoor meets the Real Shashi Tharoor

Results

Mathrubhumi International Festival Of Letters (MBIFL) introduced an innovative concept by generating an AI version of Dr. Shashi Tharoor MP, and for the first time, an AI avatar of a politician interviewed the original person, marking a groundbreaking achievement in the use of generative AI technology. The video successfully replicated Tharoor’s language tone & expressions. Concept: When AI Shashi Tharoor Meets Real Shashi Tharoor Duration: Seven-minute video